This Privacy Policy explains how Rivals Digital Media ("we", "us", "our") collects, uses, shares and protects your personal data when you visit our website, contact us, or engage our services. We are committed to handling your information responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purposes of applicable data protection law, Rivals Digital Media is the data controller of the personal data described in this policy.
01Information We Collect
We only collect personal data that we genuinely need. Depending on how you interact with us, this may include:
- Contact details — your name, email address, company name and role, where you provide them by emailing us or making an enquiry.
- Enquiry content — the information you choose to include when you brief us or ask a question, such as details about your business, campaigns and objectives.
- Technical data — your IP address, browser type, device information and approximate location, collected automatically when you visit our website.
- Usage data — pages viewed, time on site and how you arrived, where analytics or cookies are active.
- Client and account data — where you engage us, information necessary to deliver our services, which may include access to your advertising and analytics platforms under a separate agreement.
We do not knowingly collect data from children, and our services are intended for businesses and professionals.
02How We Use Your Information
We use your personal data for the following purposes, and we rely on the corresponding lawful bases under UK GDPR:
- To respond to enquiries and provide information you request — lawful basis: our legitimate interests in responding to and developing potential business relationships, or taking steps at your request prior to entering a contract.
- To provide and manage our services to clients — lawful basis: performance of a contract with you or your organisation.
- To operate, secure and improve our website — lawful basis: our legitimate interests in running a safe and effective website.
- To send service updates or relevant marketing — lawful basis: your consent where required, or our legitimate interests, and you may opt out at any time.
- To comply with legal and regulatory obligations — lawful basis: compliance with a legal obligation.
Where we rely on legitimate interests, we have considered the impact on your rights and will not use your data in ways you would not reasonably expect.
03Cookies
Our website uses a small number of cookies and similar technologies to function correctly and to help us understand how the site is used. These may include:
- Strictly necessary cookies — required for the website to operate and kept active by default.
- Analytics cookies — used to measure traffic and improve content; these are only set where you have given consent, where required.
You can control or delete cookies through your browser settings at any time. Blocking some cookies may affect how parts of the website work. Where consent is required, we will ask for it before placing non-essential cookies on your device.
04Third-Party Services
We use carefully selected third-party providers to operate our business and website. These may include website hosting and content delivery providers, email and communication tools, and analytics platforms. When delivering campaigns for clients, we also work with advertising platforms such as Meta, TikTok and similar networks under the relevant client's instruction.
These providers process data on our behalf as processors under appropriate contracts, or as independent controllers in their own right. Some providers may process data outside the UK; where they do, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or equivalent mechanisms to protect your information. We do not sell your personal data.
05Data Retention
We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements.
- Enquiries that do not lead to an engagement are typically retained for up to 24 months and then deleted or anonymised.
- Client records are retained for the duration of our engagement and for a reasonable period afterwards to meet contractual and legal obligations.
- Website analytics data is retained in line with the configuration of the relevant analytics tool.
When data is no longer required, we securely delete or anonymise it.
06Your Rights Under UK GDPR
Under the UK GDPR, you have the following rights in relation to your personal data:
- Right to be informed — about how your data is used, as set out in this policy.
- Right of access — to request a copy of the personal data we hold about you.
- Right to rectification — to have inaccurate or incomplete data corrected.
- Right to erasure — to request deletion of your data in certain circumstances.
- Right to restrict processing — to limit how we use your data in certain circumstances.
- Right to data portability — to receive your data in a portable format where applicable.
- Right to object — to processing based on legitimate interests or direct marketing.
- Rights relating to automated decision-making — we do not carry out automated decision-making that produces legal or similarly significant effects.
To exercise any of these rights, please contact us at ads@rivalsdigitalmedia.com. You also have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk, although we would appreciate the chance to address your concerns first.
07Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please get in touch:
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "last updated" date.