Challenger Paid-Social & Performance

OUT-SPEND
NOTHING.
OUT-PLAY
EVERYONE.

We are a results-obsessed media buying squad for challenger brands. While your rivals burn budget on bloated campaigns, we engineer creative, targeting and measurement that wins the auction and the customer.

The Scoreboard

// LIVE PERFORMANCE BENCHMARKS
3.8x
Avg. Blended ROAS
Across managed paid-social accounts in the last 12 months.
-41%
Cost Per Acquisition
Median CPA reduction within the first 90 days of takeover.
£62M
Ad Spend Managed
Deployed and optimised across Meta, TikTok and beyond.
240+
Creatives / Month
Test-and-learn assets produced by our in-house studio.
[01] The Line-Up

Our Capabilities

Every brand we take on gets the full squad. No siloed handoffs, no junior bench-warmers learning on your budget — just a tight unit built to out-manoeuvre your category.

01

Paid Social Media Buying

Full-funnel campaign architecture across Meta, TikTok, Pinterest and Snapchat. We obsess over the auction — bid strategy, budget pacing and audience structure tuned daily, not monthly.

META TIKTOK SNAP
02

Performance Creative Studio

Scroll-stopping static, motion and UGC built specifically to convert. We ship volume, test ruthlessly and double down on the winners that drive your numbers.

UGC MOTION STATICS
03

Growth Strategy & Planning

Category analysis, competitor intelligence and a media plan with teeth. We map where your rivals are weak and build the route to take their market share.

STRATEGY PLANNING
04

Conversion Rate Optimisation

The ad is only half the game. We optimise landing pages, offers and the post-click journey so the traffic we send actually turns into revenue.

CRO LANDERS
05

Analytics & Attribution

Server-side tracking, clean event mapping and honest reporting. You see exactly what every pound delivers — no vanity metrics, no smoke and mirrors.

CAPI GA4 DASHBOARDS
[02] The Play

How We Win

PHASE_01

Scout

We audit your account, dissect your rivals and pinpoint the gaps in the category where attention is cheap and intent is high.

PHASE_02

Build

We construct the account architecture, the tracking spine and the first wave of creative concepts engineered around your offer.

PHASE_03

Attack

Campaigns go live with aggressive test-and-learn cycles. Winners scale fast, losers get cut faster. Daily optimisation, weekly readouts.

PHASE_04

Compound

We turn early wins into a defensible engine — retention, retargeting and creative refresh that keep your cost per result trending down.

[03] About

Built To Compete

Rivals Digital Media was founded on a simple belief: the biggest budget rarely wins — the sharpest operator does. We exist for the challenger brands punching above their weight, the underdogs ready to take ground from category incumbents.

From our base in the heart of London, our senior team manages paid-social and performance programmes for ambitious direct-to-consumer and growth-stage businesses. We do not chase awards. We chase efficient, scalable revenue.

Lean, senior and accountable — every account is led by someone who has personally spent millions in the platforms, not handed to a junior to figure out on your dime.

Senior-led, always. The people in the pitch are the people on your account.
Transparent by default. Full access to your ad accounts and live dashboards.
Results or nothing. We tie our work to the metrics that move your business.
[04] The Word On The Street

Results, Not Promises

They took over a stalling account and had us profitable on cold traffic inside six weeks. The creative output alone is worth more than what we pay — we have never moved this fast.

Daniel Mercer
Founder, DTC skincare brand

Most agencies hide behind dashboards. Rivals showed us exactly where the money went and exactly why it worked. CPA down 38%, spend up 3x, and they still answer within the hour.

Priya Kaur
Head of Growth, fitness app

We were getting outbid by a much bigger competitor on every keyword. Rivals rebuilt our whole social funnel and we have been taking their market share ever since. Genuinely a different gear.

Tom Okafor
CMO, homeware retailer

Your rivals are spending right now. Let's make it hurt.

// FREE ACCOUNT AUDIT Brief The Squad
[05] Brief Us

Let's Talk

Tell us your category, your target and what your rivals are getting away with. We will come back with a straight answer on whether we can help — and how.

ads@rivalsdigitalmedia.com
// Studio
Rivals Digital Media
25 North Row, Suite 402
London, W1K 6DJ
// Hours

Mon–Fri  09:00–18:00 GMT